Before & After
Back in 2006, Allan Scott’s core wine range had fallen out of sync with the premium nature of the product. We were tasked with re-invigorating the brand and its presentation. From a positioning standpoint, we changed the title slightly while being mindful to retain the iconic Allan Scott name. Adding ‘Family Winemakers’ reflects the nature of the brand, conveys boutique cues and future-proofs the brand, should the founder retire.
